Holly Roepke was named Director of Athletics for California Lutheran University in January of 2022. She was previously Senior Associate Director. Roepke attended Cal Lutheran from 1995-99, playing on the women’s soccer and basketball teams, and then again from 2011-14.

In her short time with Cal Lutheran, Roepke was instrumental in the partnership between the university and Angel City Football Club (ACFC). Cal Lutheran will serve as the inaugural training site for the newest, expansion team in the National Women's Soccer League.

As director, Roepke supports the development of more than 500 student-athletes and oversees the university's 22 varsity and six junior varsity teams, more than 75 coaches and additional staff. She also oversee future facility upgrades, help with fundraising initiatives, and continue to serve on the university's Core Diversity, Equity and Inclusion Team that launched in August of 2021.

Roepke was previously the Senior Associate Athletic Director at Pomona-Pitzer. Before that, she was the Assistant Athletic Director for Diversity, Equity, and Inclusion at Grinnell College. 

The athletic administrator role at Grinell had a specific focus on diversity, equity, and inclusive excellence through campus collaborations in pursuit of development for professionals and athlete success. She served all functional areas of the department from recruiting and admissions, to policy development, hiring practices, and department reviews. Recently Roepke led efforts to create The Leadership LAB @ Grinnell College at an innovative intersection of Leadership Development and Inclusive Excellence. The lab prepares leaders through science-based and experiential learning facilitated by experts and applied within collaborative spaces for intrapersonal growth and community building.

Her work reached across campus in the areas of student health and wellness, academic success, the Council on Diversity and Inclusion, and the President's initiative of Resiliency and Well-Being addressing opportunities and gaps that influence retention. Roepke was an advisor for SAAC and student athlete affinity groups.

Prior to Grinnell, Roepke served as Director of Media Relations for the Southern California Intercollegiate Athletic Conference (SCIAC). She coordinated conference programs and events, administered the league’s awards program and promoted student-athletes by leading the Student-Athlete Advisory Committee (SAAC), focusing on personal strengths and promoting careers in athletics. Additionally, she assisted the executive director in all areas of business operations as just the second full-time employee of the conference.

Roepke holds a master’s degree in Kinesiology and Sport Management from the University of South Dakota. Roepke graduated from California Lutheran University in Thousand Oaks, Calif., with a bachelor’s degree in Organizational Leadership. She was a standout athlete at the school and is a member of its Athletic Hall of Fame as well as the Ventura County Sports Hall of Fame.

Roepke’s consistently outstanding performance for Regals soccer earned her two Second Team All-America honors (1996 and '98). She was also a First Team All-West Region selection three times (1995-97) and was an All-Southern California Intercollegiate Athletic Conference (SCIAC) First Team honoree four consecutive years (1995-98). In her senior season, she was named the SCIAC Player of the Year. 

Roepke dominated the pitch at Cal Lutheran. More than a decade after her play on the field, her career record of 25 assists maintains a place in the University's record books, ranking her third in assists. Also a top goal scorer, she remains ranked fourth in all-time career goals scored with 42. During her time with the Purple and Gold, the Regals won 61 games, going undefeated in SCIAC play with one tie, on the way to four SCIAC titles. She was inducted into the Cal Lutheran Hall of Fame in 2009.